Selling your art is like any business - it takes time to build up the reputation and networks to be able to sell either online or in the real world. Sometimes, when you may have gone a while without a sale, it might seem like you’re putting all of your time and effort into your art, but not getting anything in return. It can be frustrating and discouraging. That’s why it’s important to create a roadmap for selling your art, and to set realistic goals with realistic timelines for each goal.
If you haven’t spent some time focusing on your goals, and writing them down then the chances are you’re not on the road to getting there. So what kind of goals should artists trying to sell their work be focusing on?
Firstly you can identify your financial goals. For example, I would like to sell my art to generate $1,000 of extra income per month. That is a start. From here, depending on the pricing of your artwork you can figure out how many individual pieces you need to sell per month.
After that you can start digging into the “type” of artist you would like to be - ie your artist personal brand, and how you would like that to be portrayed online. Many artists stumble because they aren’t able to concretely demonstrate who they are to the world. This includes goals like creating a web-presence, whether that’s a personal website, or an artist’s page on the Global Art League.
Once you have your financial goals and your personal branding goals sorted out, you’re ready to go out to the world and share your personal brand in order to reach your financial goals. Your options are virtually limitless. There are thousands of books, magazines, websites and blogs for you to brush up on your knowledge of how to sell your art. You can reach out to local newspapers and magazines, too, and generate some publicity around your artwork.
The key to selling your work, as always, is networking. Once you have clear goals in mind, you need to remind yourself that the only reason people are not buying your work is because they don’t know you. It’s not because they don’t like your work (there will always be enough people who like your style for you to sell to), nor is it because they don’t have enough money (presuming you’ve priced your work correctly.
So make sure the whole world knows who you are. Take advantage of every opportunity given to you to exhibit your work. You will find that as soon as you have defined your artistic goals, this process comes naturally to you.